AMG Exhibition Design Academy
The Artsolute Exhibition Design Method
AEDM is AMG's field guide for the next generation of exhibition designers — how a trade-show booth is really designed, from a company's business objective all the way to your first floor plan. We wrote it to train our own team. It's free for anyone who wants to learn.
Download — choose your language
EPUB editions (for Apple Books / Kobo / Google Play) are on the way.
What's inside — six chapters
Frequently asked questions
What is AEDM?
AEDM (the Artsolute Exhibition Design Method) is AMG's in-house method for designing trade-show booths, written as a free 90-page training manual. Its six chapters cover why companies exhibit, the anatomy of a booth, the design process, and how to produce and review a first design — business objective first, aesthetics second.
Who is the book for?
Junior exhibition designers, design students, and marketers who want to understand how a trade-show booth actually gets designed and built. No prior exhibit experience is required.
Is the book really free?
Yes. Download the full PDF in English, Traditional Chinese, Simplified Chinese, Japanese, or Spanish — no email or sign-up required.
Who wrote AEDM?
Calvin Yee, founder of Artsolute Media Group (AMG), an exhibition design company that designs and builds custom trade-show booths across the United States and Asia.
Want AMG to design your booth — or train your team?
AMG designs and builds custom trade-show exhibits across the US and Asia. Tell us about your show and we'll get back to you.
Contact AMG