The Artsolute Exhibition Design Method

Start here. How a booth is designed, from the business objective to your first floor plan.

The layer under the classroom rules: why exhibitions exist, what the work is, and the twelve first principles.

Seven real AMG projects, decision by decision: what was decided, what was built, and what it proves.

What is AEDM?

AEDM (the Artsolute Exhibition Design Method) is AMG's in-house method for designing trade-show booths, published free as three books. Book 1 is the 105-page training manual: six chapters covering why companies exhibit, the anatomy of a booth, the design process, and how to produce and review a first design, business objective first and aesthetics second. Book 2 is the 127-page strategy volume underneath it. Book 3 is 45 pages of real AMG projects, with the decisions, the photographs of the build, and the mistakes.

Who is the book for?

Junior exhibition designers, design students, and marketers who want to understand how a trade-show booth actually gets designed and built. No prior exhibit experience is required.

Is the book really free?

Yes. Download the full PDF in English, Traditional Chinese, Simplified Chinese, Japanese, or Spanish — no email or sign-up required.

Who wrote AEDM?

Calvin Yee, founder of Artsolute Media Group (AMG), an exhibition design company that designs and builds custom trade-show booths across the United States and Asia. He holds a Master's degree in Exhibition Design from California State University, Fullerton, and wrote AEDM to train the next generation of exhibition designers: how to think, not merely what to draw.