Client
Dreame
Show
Pop-Up Store
Booth Size
30x50
Location
Westfield Century City
Year
2025
Category
Events
The Brief
30x50 custom popup at Westfield Century City — how a luxury brand launched to 8,000+ visitors.
Dreame needed an unforgettable launch at Westfield Century City in 2025. We designed and built a 30x50 custom pop-up environment in 4 weeks combining premium aesthetics, interactive product zones, and seamless flow. The activation drove 8,000+ qualified visitors with 35% conversion to product inquiry.
The Design
Built to Perform on the Show Floor
- Concept design + retail layout
- Custom fabrication + millwork
- Large-format graphic production
- Product display + LED lighting
- On-site installation + teardown
The Result
Delivered. On Time. On Brand.
Exceeded expectations for visitor experience and sales lift. Generated 2,400+ social media impressions, 340 direct customer interactions, and 15% above-target revenue during the 2-week activation. Client contracted AMG for 3 additional locations.
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