Aorus brought PC gaming to life in 2,500 square feet of Boston convention floor.
PAX East is the biggest gaming convention on the East Coast — 50,000+ attendees, hundreds of brands, zero room for a forgettable booth. AMG designed and built a 50x50 custom island for AORUS at the Boston Convention Center that cut through the noise. Full-height brand towers and LED-lit display zones pulled sightlines from across the hall. Open walkthrough layouts handled high-volume traffic without crowding. Product demo stations were built into the exhibit architecture, not bolted on, giving gamers a place to stop, play, and stay. Full-service delivery: concept design through custom fabrication to on-site I&D.
Built to Perform on the Show Floor
- Custom 50x50 island exhibit design and fabrication
- Full-height brand towers with integrated LED lighting
- Product demo stations built into exhibit architecture
- Large-format graphics and brand-controlled showcase lighting
- Open walkthrough layout engineered for 50,000+ attendees
- Installation and dismantle at Boston Convention Center
Delivered. On Time. On Brand.
The AORUS booth at PAX East 2020 gave the brand exactly what it needed: high visibility from any angle, open flow for high traffic, and product-first interaction zones that let gamers test next-gen hardware without a sales pitch. Tall branded towers made the booth visible across a packed expo hall. Demo stations running Call of Duty: Modern Warfare and Creed: Rise to Glory VR kept gamers in the space. AMG delivered everything from concept to dismantle with zero subcontractors.
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Tell us your show, your brand, and what winning looks like. We will take it from there.