Aorus returned to PAX East with a 50x50 gaming arena built for the next generation.
PAX East 2023 drew over 70,000 attendees to Boston, and AORUS needed a booth that could match the scale of the crowd. AMG designed and fabricated a 50x50 custom island exhibit that turned the convention floor into a high-performance gaming arena. Towering brand structures with integrated LED lighting pulled sightlines from every corner of the hall. Open-layout demo zones gave attendees room to play, compete, and stay. Every product station was built into the architecture — not bolted on — delivering a seamless gaming experience from first glance to final round. Full-service delivery: concept through custom fabrication to on-site I&D at the Boston Convention Center.
Built to Perform on the Show Floor
- Custom 50x50 island exhibit design and fabrication
- Full-height brand towers with integrated LED lighting
- Product demo stations built into exhibit architecture
- Large-format graphics and brand-controlled showcase lighting
- Open walkthrough layout engineered for 70,000+ attendees
- Installation and dismantle at Boston Convention Center
Delivered. On Time. On Brand.
The AORUS booth at PAX East 2023 commanded attention in a packed expo hall. Towering brand visuals made the booth visible from any entrance angle. Open-flow demo stations running the latest PC gaming titles kept attendees engaged and on the floor. AMG delivered the entire project — design, fabrication, logistics from LA to Boston, installation, and dismantle — with zero subcontractors. AORUS walked away with a booth that matched the power of the hardware inside it.
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Tell us your show, your brand, and what winning looks like. We will take it from there.