Aorus returned to PAX East with a 50x50 gaming arena built for the next generation.
PAX East 2023 drew over 70,000 attendees to Boston, and AORUS needed a booth that could match the scale of the crowd. AMG designed and fabricated a 50x50 custom island exhibit that turned the convention floor into a high-performance gaming arena. Towering brand structures with integrated LED lighting pulled sightlines from every corner of the hall. Open-layout demo zones gave attendees room to play, compete, and stay. Every product station was built into the architecture — not bolted on — delivering a seamless gaming experience from first glance to final round. Full-service delivery: concept through custom fabrication to on-site I&D at the Boston Convention Center.
Built to Perform on the Show Floor
- Custom 50x50 island exhibit design and fabrication
- Full-height brand towers with integrated LED lighting
- Product demo stations built into exhibit architecture
- Large-format graphics and brand-controlled showcase lighting
- Open walkthrough layout engineered for 70,000+ attendees
- Installation and dismantle at Boston Convention Center
Delivered. On Time. On Brand.
The AORUS booth at PAX East 2023 commanded attention in a packed expo hall. Towering brand visuals made the booth visible from any entrance angle. Open-flow demo stations running the latest PC gaming titles kept attendees engaged and on the floor. AMG delivered the entire project — design, fabrication, logistics from LA to Boston, installation, and dismantle — with zero subcontractors. AORUS walked away with a booth that matched the power of the hardware inside it.
Ready to build something like this?
Ready to Make Your Mark?
Tell us your show, your brand, and what winning looks like. We will take it from there.






