Episode 2: Cub Elecparts
Here's episode 2 of Exhibitor Insight! This time we're featuring our client, Cub Elecparts Inc. This is their 7th year exhibiting at SEMA, making them quite experienced when it comes to trade shows. Founded in 1979, Cub Elecparts Inc. is a manufacturer and supplier of TPMS, OEM, and aftermarket service products. The company is headquartered in Taiwan and also has facilities in Shanghai as well as Southern California.
Preparation, preparation, preparation.
In the video, Augustin states that success at a trade show ultimately depends on the level of preparation that is taken prior to the actual start of the event, and we completely agree. "Come here unprepared, and you're due to fail." Performing well during the show is only part of the equation; another huge part of your success depends a lot on what you've done to prepare, both mentally and physically.Coming Up With Objectives
Preparation is extremely important, as it is something that can either make or break your exhibit experience. Before the start of the show, make sure you and your team have taken time to go over the plans you have laid out as a company. We recommend you begin the planning process at least six months before a trade show or event. This means bringing in all the parties involved in the process to establish goals and objectives for the show. These goals can range from acquiring leads to spreading brand awareness to introducing a new product or product line. Furthermore, try to come up with multiple smaller goals in addition to your main goal. Think of these smaller targets as milestones along your journey. Creating a wider variety of both long-term and short-term objectives will give you more confidence and a sense of success as you're tackling them throughout the day. Once the goals and objectives have been decided, make sure the entire team is on the same page so there's no confusion or discrepancies when the show starts. Once that is taken care of, you can focus on establishing a clear and concise message you wish to communicate to the attendees. This is where you figure out what you ultimately want people to take away from your exhibit.
Mental preparation can be extremely helpful when it comes to trade shows. Possessing foresight is a huge component of preparation. It's definitely a plus if you can look ahead and prepare yourself for anything that may happen during the trade show so that you're never caught off guard. This is where mental preparation comes in. Unfortunate accidents and mishaps occur more often than not, sadly, and it's important that you're able to fix these issues should they arise. Incidents such as damaged booths, missing products or tools, or late shipments are all quite common. Before every show, try to mentally prepare yourself by taking into consideration anything that may go wrong and come up with contingency plans. Just as Murphy's Law states, anything that can go wrong will go wrong, so be ready for any situation. Another thing you should mentally prepare for is rejection. Although trade shows are huge networking events, not everyone will be interested in your products or services. As such, it's important to not let that rejection phase you. You'll be talking to a LOT of people throughout the day; move on from the ones that aren't interested and try to find others who are.
Physical preparation is simply taking measures such as getting enough sleep, drinking lots of water during the show, and wearing comfortable shoes. This may seem like a no-brainer, but these can easily be overlooked. Trade shows usually last the whole day, and you'll be interacting with people the entire time. Constantly smiling, conversing, and being "on" can be very draining. As such, it's important to make sure you're well-rested and ready to take on the day. Additionally, since a lot of big conventions and expos take place in Las Vegas, a lot of people are tempted to go out and enjoy the nightlife during their stay. Going out and having fun, of course, is not a problem; just make sure not to go overboard and do anything that will ultimately impede your ability to perform the next day.