Episode 1: Orange Electronic
Artsolute Media Group proudly presents the first episode of our new series: Exhibitor Insight. In this series, we will be giving you all an inside look at our clients, their products and services, and what they do to prepare for a trade show. This first episode features one of our clients from SEMA 2017, Orange Electronic. Enjoy!
Since 2007, Orange Electronic has been in the forefront of the TPMS market as a leader in the industry. They have been qualified by the American Motors Industry in addition to being certified on the OE Level by such manufactures as Toyota, Mitsubishi, and Suzuki. Watch the interview above to learn more!
Marketing, Social Media & Micro-influencers
According Kelly Martin, having your marketing contents prepared well before the trade show is crucial. Since everything now days are digital, social media is a great outlet for companies to connect with the audience. Whether it is a new product, service or a small thing about the company, it is a great way to get your words out before the actual event. Social media marketing increases your brand’s awareness. 78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.
Many businesses are starting to approach their most enthusiastic customers and ask them to become ambassadors—talk up your business, and help spread the word on social media. Perhaps offer them a small payment, or free products or services. Look out for your micro-influencers, someone who is not necessarily famous, but has “a sphere of influence within a certain area.” They may have a few thousand or tens of thousands of followers on Instagram, but they post frequently on a particular niche, and their audiences are actively engaged. A study by Markerly found that Instagram users with fewer than 1,000 followers received likes on their posts 8 percent of the time, whereas users with more than ten million followers received likes only 1.6 percent of the time. Markerly recommends finding influencers in the range of 10k to 100k followers for the best combination of engagement and broad reach. With that said, make sure to connect with social media micro-influencers when you spot one. Research them after the show and see how you may work together.
Connecting with People on a Personal Level
Kelly mentioned it is important to establish a real connection with the customers, not just business to business but business to consumer as well. It is true. People buy from people that they like and can relate to. When you overlook the importance of that personal connection, they run the risk of losing the prospect to someone else, usually someone who took the time to create a relationship and help the prospect buy something rather than trying to simply sell to them. Attendees see just as many people as you do at trade show. It is difficult to remember every single person they meet. Here are a few things you can do to help you establish better relationships at a trade show. Perhaps they will remember you long after the show and be one of your favorite customers.
- Be genuine and give them your full attention
- Create an experience and have some fun things to do in your booth
- Listen to them, talk about yourself and try to relate
- Use their name
- Be hospitable. Having coffee, tea, beer, an abundance of comfortable seating, and fresh baked cookies always works.
- Appreciate them for stopping by