Hyundai 2025

For Hyundai’s Madang Event 2025, we helped bring tradition and technology together in one unforgettable space. Inspired by the Korean concept of “madang” — a communal courtyard — the design invited storytelling, interaction, and shared moments.

From custom structures to thoughtful cultural details, this wasn’t just an event — it was a celebration of roots and forward motion. Proud to help shape it with Hyundai.