Know Your Niche & Have Outstanding Products

“At the end of the day, it all boils down to your product,” Lee says. “You have to know the market and know your niche.” X-mini specialize in customization of sounds. They engineer their drivers and audio tweeters and focus on a clean treble tone whose frequency is at the higher end of human hearing. Bass is approximately 20Hz – 400Hz range. Musical instruments like bass guitar, kick drum etc are examples of sound you can refer for this range. Mid range is approximately 400Hz – 5.2kHz. Human voice mainly comes in this range. Treble (high) is the range above 5.2kHz. Sound of soprano voices, flute tones are examples of this range. This is just a broad classification. The categories are even more. In lay man’s terms, Bass section is the boomy heavier section while treble is the squeaky or sharp high end section. While most competitions focus on the bass, X-mini focuses the higher frequency of sounds. This has won many loyal audiophile’s support over the years.

3 Reasons Why It Is Important To Have A Niche

1. Stand out – By having a niche you are unique and are far more likely to be remembered. You can be the best in one category and proudly own the title. With niche marketing especially, getting in front of the right people is more important than getting in front of a lot of people.

2. Enhanced Customer Relationships – Niche marketing targets a very specific kind of customer, so depending on what you’re promoting, your niche market may be very small. A small customer base has its benefits. When you are engaging with fewer people, you can focus on the quality of those engagements and on nurturing your relationships.

3. Reduced Competition – When you have a highly specific product or service, there will be less companies out there with the exact same offering. This reduces your competition and it makes it harder for other companies to duplicate your strategies.