Clients often ask how they can add glitz and pizzazz into their trade show display experience. Here are a few things to consider:
1.            The obvious first step is to hire show stoppers. This can run the entire gamut from famous celebrities to clowns on stilts. Even your smiling, energetic and well trained booth staff can do the job of attracting attention.
2.            Make your trade show exhibit exciting by incorporating movement, color, lights and action. Practice what motion picture producers do when they yell into their bullhorns, “Lights! Action!” Gobo lights traveling across a tension fabric can provide changing color and mesmerizing interest. New technologies bring high drama to your trade show booth such as 3D video/laser image displays suspended above.
3.            Display a sense of humor. Think Billy Crystal and have your trade show booth staff prepare a few funny things to say when they meet and greet attendees. Remember that humor sells and it also helps to break the ice and get your crew off to a friendly start.
4.            Make your booth exhibit interactive so that you can involve people with a touch, feel, sight and sound experience. Experiential activity is better and longer lasting than passive involvement.
5.            Provide exciting, fun giveaways—large or small, everyone likes to win something. By offering a drawing on a glitzy prize –perhaps a two night free stay at the luxury resort–would make it fun for your trade show attendees to allow them to have the “magic continue”.
By thinking creatively you can take your trade show exhibit to another dimension. A show biz element brings the “buzz” to your trade show exhibit. And, remember, there is no business like show business.